Arul & Associates is a boutique consulting firm providing CFO financial & accounting services to startup companies.

Spend your time doing what you do best – building your company


If you are running a tech startup, then you know how critical it is that you spend your time working on your core business functions. Building your business has to be your first priority.

Arul & Associates understands the unique accounting needs of tech companies. We speak your language and understand the way that tech companies operate and how your software engineers, salespeople, business executives, and management staff works together to develop your brand and services over time.

Accounting is accounting, right?

Yes and no. While the standards of accounting are clear, tech companies – especially startups – have specific needs not seen in other industries. Arul & Associates is unique in that we specialize in providing the accounting resources and financial management advice that your startup needs to succeed. Our thorough understanding of accounting coupled with our startup experience will benefit your business by giving you the analytics that you need to make short and long-term decisions.

For more information on how Arul & Associates can assist you in growing your startup, contact us today.


we watch the numbers so you don't have to

Most of our clients are seasoned entrepreneurs who rely on Arul & Associates when they begin their second or third startup.  They know that having a pulse on the financial health of their company is critical, and they trust us to serve them while they are busy focusing on product design and development, recruiting their team, and building their user base.  Our services allow them to leverage their time for the things that only they can do.

Our approach is a result of years of hands-on experience with high tech startups. We have worked with Internet and Web 2.0 startups and with all of the key functions and managers within those companies.

We offer a flexible approach to our relationship with you.  Through our use of cloud technology, we can work on-site or at our home office and give you and your staff secure access to your information without the physical transfer of data, documents, or reports.  Headquartered in the San Francisco Bay area, we regularly work with companies and locations outside the region.  No matter where you are, when you need vital information from us, you’ll have it.

An affordable, flexible investment in your future

As a startup, you know the importance of maintaining tight budget controls. Unplanned expenses can wreak havoc with your financial status.  We understand this. At Arul & Associates, we offer our services via a set monthly fee that we will quote once your initial setup and transition period is complete. You will never be surprised with a charge that you are not expecting.  If your needs expand over time, just let us know.  We’ll be happy to work with you to devise a flexible plan to accommodate your special projects or additional needs.

Our approach works.  Contact Arul & Associates today for a free consultation.


Located in San Francisco, Arul & Associates is a boutique CFO consulting firm specializing in venture backed startups.

With nearly twenty years of experience in accounting, financial reporting, strategic planning, process improvement, systems implementation and financial analysis, Trishan Arul not only leads Arul & Associates, but operates as a part-time CFO for Arul & Associates’ clients. He has worked in multiple industries with companies ranging from startups to large multinationals and his experience with startups includes working as both an executive and a consultant addressing the issues of fast growing, small companies.

Trishan holds a BA in Business Administration, an MA in Accounting, and is a Chartered Accountant in Canada as well as a Certified Public Accountant in the United States.

We understand startups because we’ve been there

Trishan understands the challenges of scaling up a company as it succeeds. To support clients as they make mission critical business decisions he has assembled a qualified accounting team – people with experience in startups, not just those who push buttons in accounting software. Speaking the language of startup executives, they partner with CEOs, chief technology officers, sales and marketing directors and executive level teams. 


Can we help you?

  • Do you need an accounting team that speaks the language of startups?

  • Do you want an accounting service that will add value to your business?

  • Do you need to actionable insights into your financial data?

  • Are you unsure of the reliability of your financial information?

  • Would you like a financial executive working with your management team?

  • Would you like to save time dealing with your financials and focus on building your company?

    If you’ve answered yes to any of these questions, contact us to see how we can help. Just complete the form below and we’ll get back to you shortly. We promise you won’t be added to any email lists and will NEVER sell your information to third parties.

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